How we do

Our brand partners trust us. As a thought-leader. As an expert research partner.  And as their brand co-creator. We start by putting the brand’s needs first. Lots of curiosity, senior level involvement and partnership mindset ensures we co-create and sharpen the research brief – and design bespoke solutions which optimize for actionable and strategic insights. To ultimately grow the brand in both short & long term.

We ensure senior level involvement throughout to ensure the research is not just designed strategically, but also accurately executed on ground. We encourage the brand teams to attend the researches – physically or virtually, to build a first hand understanding.

We conduct a wide repertoire of qualitative and quantitative researches. Across environments – face to face, telephonic, online and retail. And across multiple languages, TG segments, and markets.

We employ rigorous quality checks to ensure reliability. And if we find an issue, we proactively take corrective action. After all, as true partners we want 100% confidence in the research decisions we recommend to the brand.

Research Techniques

Ethnography sessions

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Focus group

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In-depth interviews

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Shop alongs

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Future Lab workshops

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Online blogs / forums / diaries

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UX / UI Research and Testing

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Eye tracking interviews

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Face to Face Interviews - CAPI / CAWI / PAPI

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Central Location Tests
( CLTs)

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Home Usage Tests ( HUTs)

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Exit interviews

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CATI / Online Surveys

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Neuro Science

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Mystery Shopping

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Data Science & Analytics

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