The Human Insights Experts

Dubai based boutique market research consultancy

Trusted and retained by 90% of our clients for research thought leadership and for consistently delivering actionable insights to help grow their brands in Middle East and Africa

Who we are

The Silver Lining is one of the most trusted research partners in the region for brands seeking strategic and actionable insights to grow in the Middle East and Africa.

As a boutique consultancy, we

Build long term partnerships
Consistently deliver strategic insights, and thought leadership
Are led by Himanshu Narang, founder, senior researcher and industry thought leader, who brings in strategic orientation, human insights expertise and co-creation, and ensures his personal involvement at every stage
Have 90%+ retention rate with their 60+ clients in the last 10 years

Trusted By

* Through our global agency partners

Testimonials

We absolutely trust Himanshu and his team, and The Silver Lining is our go to research and insights partner in the Middle East. I cannot think of anyone who provides the same level of service, flexibility and partnership. Working with Himanshu honestly feels more like working with a member of my own team at XX than with an outside research vendor. That's why Silver Lining is our default choice in the region, and I am looking forward to working with them on many more projects. Director, Global Insights and Innovation team, FMCG — We absolutely trust Himanshu and his team, and The Silver Lining is our go to research and insights partner in the Middle East. I cannot think of anyone who provides the same level of service, flexibility and partnership. Working with Himanshu honestly feels more like working with a member of my own team at XX than with an outside research vendor. That's why Silver Lining is our default choice in the region, and I am looking forward to working with them on many more projects.
Director, Global Insights and Innovation team,
FMCG

I have found The Silver lining to be an excellent partner in our turnaround success. As a true partner, The Silver Lining has consistently gone beyond the scope of their work to provide us with market knowledge and consumer insights that have been the basis of winning concepts and products. I would recommend The Silver Lining to anyone looking for an insighting partner. Global Marketing Director, FMCG / personal care products, UAE — I have found The Silver lining to be an excellent partner in our turnaround success. As a true partner, The Silver Lining has consistently gone beyond the scope of their work to provide us with market knowledge and consumer insights that have been the basis of winning concepts and products. I would recommend The Silver Lining to anyone looking for an insighting partner.
Global Marketing Director,
FMCG / personal care products, UAE

We have been working with The Silver Lining for over 10 years. The virtue that holds them in good stead is their boutique approach. They follow the highest ethical standards besides being driven by cutting edge client servicing and higher order analytical skills. Their dedication is second to none. What really pleases me is the fact that I can always count on them; their ability to see the issues at hand from our point of view while properly maintaining a professional and detached position. They are always open to pitch in new ideas and innovative techniques where needed. In addition, the work produced under pressure of the very tight timelines is of excellent quality and I am sure that it will serve any organisation well in partnering them. Global Marketing Director,Bank, UAE — We have been working with The Silver Lining for over 10 years. The virtue that holds them in good stead is their boutique approach. They follow the highest ethical standards besides being driven by cutting edge client servicing and higher order analytical skills. Their dedication is second to none. What really pleases me is the fact that I can always count on them; their ability to see the issues at hand from our point of view while properly maintaining a professional and detached position. They are always open to pitch in new ideas and innovative techniques where needed. In addition, the work produced under pressure of the very tight timelines is of excellent quality and I am sure that it will serve any organisation well in partnering them.
Global Marketing Director,
Bank, UAE

This is exactly what I was looking for. It´s impressive and exciting to have you as a business partnerAssociate Director and Insights Business lead, FMCG, USA — This is exactly what I was looking for. It´s impressive and exciting to have you as a business partner
Associate Director and Insights Business lead,
FMCG, USA

Brand

Decode what your brand truly stands for, and what it could uniquely and credibly own to step jump growth.

Consumer & Shopper

Discover sharp consumer and shopper insights to continually deliver greater value

Workshops

Design and co-creation workshops for crafting a future ready brand

Innovation

Test and launch winning concepts, products and packaging lines.

Communication Media

Deliver delightful user experience across brand’s digital and traditional touch points through UX/UI research, ad testing content and media consumption insights.

Employee Engagement

Deepen employee engagement, productivity and advocacy - by eliciting unbiased and authentic insights from employees.

How we do

Our brand partners trust us. As a thought-leader. As an expert research partner. And as their brand co-creator.

We start by putting the brand’s needs first. Lots of curiosity, senior level involvement and partnership mindset ensures we co-create and sharpen the research brief – and design bespoke solutions which optimize for actionable and strategic insights. To ultimately grow the brand in both short & long term.

We employ rigorous quality checks to ensure reliability. And if we find an issue, we proactively take corrective action. After all, as true partners we want 100% confidence in the research decisions we recommend to the brand.

Our Remit

Geographies

Industry Sectors

We work across many industries -often applying our wide experience from particular sectors to help navigate others

Case Studies

Always Look On The Bright Side Of Life

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Learn and Practice Financial plan

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Home Business Advertising Ideas

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Why work with us

Our brand partners trust us.

As a thought-leader. As an expert research partner. And as their long term brand co-creator

As a boutique consultancy, we

Build long term partnerships
Consistently deliver strategic insights, and thought leadership
Are led by Himanshu Narang, founder, senior researcher and industry thought leader, who brings in strategic orientation, human insights expertise and co-creation, and ensures his personal involvement at every stage
Have 90%+ retention rate with their 60+ clients in the last 10 years

We deliver strategic and actionable consumer insights to help you grow your business

Our research expertise spans

Qualitative and Quantitative research techniques - Including latest ones such as digital research, neuro-marketing and eye-tracking
Study Types - Brand, Consumer & Shopper, Future Workshops, Innovation, Communication & Media, and Employee Engagement
Industry sectors - Both B2C and B2B
Internationally & regionally located brands and research partners
Middle East and Africa Region

Let’s work together

Headquarter

Dubai Media city, Building no.8, Suite # 502, Dubai,

United Arab Emirates

Email Us

connect@thesilverlining.ae

Call Us

Tel: +971 44279831